Market Research tools and softwares for the digital economy

Posted on: 2013-05-20

As the Market Research is torn away around it’s relevancy in a digital world, this article will try to investigate how the Market Research industry is impacted by the all-digital economy and how it can take advantage of it. This post will try to define threats posed by digital to the Market Research industry then see


The right sample survey questions to measure customer satisfaction

Posted on: 2012-12-13

How to select the best sample survey questions to measure customer satisfaction ?  All good maketing book will tell you: it’s much more important to keep your existing customer happy than to fight for new ones. In today’s crowded world, gaining a customer is hard. First you need to convince prospects to try out your service, then


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