Market Research tools and softwares for the digital economy

Posted on: 2013-05-20

As the Market Research is torn away around it’s relevancy in a digital world, this article will try to investigate how the Market Research industry is impacted by the all-digital economy and how it can take advantage of it. This post will try to define threats posed by digital to the Market Research industry then see

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The right sample survey questions to measure customer satisfaction

Posted on: 2012-12-13

How to select the best sample survey questions to measure customer satisfaction ?  All good maketing book will tell you: it’s much more important to keep your existing customer happy than to fight for new ones. In today’s crowded world, gaining a customer is hard. First you need to convince prospects to try out your service, then

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